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What the heck is business image image branding anyway?
Did you know that the correct description for a "band-aid" is actually an "adhesive bandage"? "Band-Aid" is nothing more than a brand name owned by Johnson & Johnson for a product that thousands of different manufacturers and companies world-wide make and sell under their own company names. With thousands of brands to choose from, it is still most likely your first product choice when you go to the store looking for an adhesive bandage...because you're not actually looking for an adhesive bandage are you? You're looking for a "band-aid'. Now that's branding.
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You’re just a small start-up business or self-employed entrepreneur, not a huge corporation, so a brand image for your small business isn’t necessary right now…right? Wrong. Your small business is dead in the water without creating a brand image, find out why.
Here’s the sad Catch 22 that most SMALL business owners and self-employed entrepreneurs never realize. Though creating the IMAGE is something that most small business owners can't afford or don’t make a priority, 9 times out of 10, IMAGE is the only thing that separates the big multi-million dollar enterprises from the little guy!
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Why should your small business choose The Creative Suite…what makes us so special?
Would it make sense for you to let a 5 star chef perform life or death brain surgery on you just because he was really great working with sharp knives? No. So why then would it make sense to hire a graphic/web design company with expertise in creating “pretty” websites but absolutely no expertise in marketing to create an image for your company that is supposed to, you guessed it, market to your target customer? That’s right, it doesn’t…you need both.
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You’re self-employed or a small business owner, so you don’t have much money...can you afford to work with The Creative Suite?
To tell the complete truth, if we charged you what our services are worth, the answer is NO! But the fact of the matter is, we like being the company that gives the underdog a chance. At the core, behind all the expensive looking logos and corporate websites, we're still that little guy at heart, we are you. We love working with the small business owner with big dreams, because this is not just a business…this is our passion.
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