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WHAT IS ECHELON27 CREATIVE SUITE?
Echelon27 Creative Suite is a small business image branding boutique that exists solely to have the underdog win. The Creative Suite specializes in graphic and web design as well as small business marketing consulting services. In other words, we create unique brand images that have start-up entrepreneurs and other small businesses look like they are doing big business. In addition to design and consulting, we also offer high quality print services for business cards, flyers, corporate brochures, presentation folders and all other peripheral materials for your business at rock bottom prices!
WHY DO WE CALL OURSELVES A DESIGN BOUTIQUE?
We consider ourselves a design boutique because everything we do is one of a kind. We are not in the business of creating cookie cutter templates to sell to the masses. We do what we do because we are passionate about the art of design. We understand the importance of creating a consistent and fluid brand image throughout a company's corporate materials. In order for us to do that effectively, we take the time to consult with our clients before we begin on a project to truly understand, or if not already defined by the customer, clearly detail what the business is all about on the deepest levels. By doing this, we can begin to discover the most important aspects of the business and create a one of a kind corporate brand image that is appropriate. What truly excites us is the fact that by making the slightest changes in marketing and creative detail in imagery, you can incite people to act and take notice of your business! Figuring out how to create a customized brand for a business that connects with its customers on the deepest levels is what absolutely makes us tick!
WHAT SEPARATES THE CREATIVE SUITE FROM OTHER DESIGN COMPANIES?
The problem that many small business owners face when trying to build their business is that most graphic and web design companies know nothing about marketing and/or business consulting, and most marketing and/or business consulting companies know nothing about design and functionality. What does that mean to you as a business owner? It means that if you wanted professional help defining your business structure and vision, coming up with a marketing strategy to achieve that vision, and designing a corporate brand image to serve as the vehicle to CREATE that vision for your company, you would potentially have to hire 3 separate companies/individuals to achieve your desired end result. The knowledge divide created between the different professionals working on these 3 necessary pieces of the business structure results in not only higher end costs to the client, but also lost revenues due to a lack of cohesiveness between the business structure and vision, marketing strategy, and corporate branding. Don't understand why? Let us elaborate.
Can a web designer with no knowledge of business or marketing principles in general consciously design your company website with those principles in mind to maximize the impact of your website to customers? The answer is obvious, NO! Designers cannot USE business principles or marketing principles in their design if they do not KNOW those business or marketing principles. Design schools teach their students how to create an aesthetically pleasing end product. As long as the design is pretty, they've done their job, but whether or not that design is actually effective is the customer's issue. The Creative Suite combines a knowledge of business, marketing AND design together to create an end product for the customer that will be not only eye-catching, but also impactful and effective.
The Creative Suite has everything all under one roof that you need in order to prepare your new business to hit the ground running with phenomenal sucess! We have the business acumen to understand your company's goals and consult with you to help create and/or format those goals if necessary, we have the marketing vision to help you craft a strategy to achieve those goals, and we have the professional expertise necessary to design and create a cohesive brand image that will be the vehicle for the manifestation of your business goals and dreams! |