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WHAT IS ECHELON27 CREATIVE SUITE?
Echelon27 Creative Suite is a small business branding boutique that exists solely to have the underdog win. Through our exclusive Small Biz JumpStart program, start-ups, self-employed individuals and small business entrepreneurs who apply, qualify and are approved to participate in the program are given the un-precedented opportunity to partner with us to become their dedicated design firm. The Creative Suite has revolutionized the branding and design industry and created the ultimate level playing field for start-ups, self-employed individuals and small business entrepreneurs, made possible by a groundbreaking concept that we invented and pioneered known as an "itemized retainer" business partnership. For those selected to participate in the program, through this unique partnership The Creative Suite is able to provide enterprise level, custom branded graphic/web design solutions that allow our niche small business clientele the ability to project a big business image for small change.
Fortune 500 Corporations alone have enjoyed the ability to powerfully build their brands for decades due to their access to talent and resources that are generally unavailable to the little guy with the limited budget. For the first time ever in our industry, The Creative Suite is making available access to the same leverage, talent and resources of Fortune 500 Corporations exclusively to our select, hand-picked body of self-employed individuals and small business entrepreneurs through our exclusive Small Biz JumpStart program.
WHAT DO WE DO REEEEEEEEEALLY WELL? IN OTHER WORDS, WHAT IS OUR CORE COMPETENCY?
As a small business person trying to grow, ALL you've got is your professional brand image, which is your face to the public. At the foundation, this starts with your company logo, business cards and DEFINITELY your company website. In case you didn't know it, every time you hand out your business card or send someone to your website, YOU ARE BEING JUDGED AND EVALUATED BASED ON HOW PROFESSIONAL YOUR COMPANY'S BRAND IMAGE APPEARS TO BE.
At The Creative Suite, what we are laser focused on and what we REALLY do well is help start-ups, self-employed individuals and small business entrepreneurs hit the ground running at full-sprint in their businesses by creating for them a complete, custom designed, enterprise level professional brand image for their business at a price they can afford.
The Creative Suite offers many services to help our entrepreneurs grow, but our core competency is helping small business entrepreneurs start from day one with a big business image for small change. Period.
WHAT ARE THE CORE, FOUNDATIONAL ELEMENTS NEEDED TO BEGIN DEVELOPING MY SMALL BUSINESS BRAND IMAGE AND WHY ARE THEY SO IMPORTANT?
The MUST HAVE foundational elements that define the starter brand image for a small business are generally: 1)Custom branded logo, 2)Custom branded company stationary (business card, letterhead, envelope), 3)Custom branded starter website (or other online presence like a blog, etc). These are the elements that EVERY small business needs in order to put their best foot forward and be taken seriously.
Let's face it, as a start-up, self-employed individual or small business entrepreneur, most times you do not have an extensive track record of how great your products and/or services are. When there is not an overwhelming amount of evidence to support your greatness, what do people have to go on when deciding how confident they are in you or your business? That's right, their first impression. Even if you already have a successful small business, as you grow and more people begin to hear about you, they will begin to seek you out, many times starting by taking a look at your website to make their evaluation before you ever even get a phone call. Ask yourself this question, what impression would a potential customer be left with about your company if they went to your website or received one of your business cards as their first impression of you and your company without getting the opportunity to meet you personally? The answer to that question is why your brand image is so important.
WHY DO WE CALL OURSELVES A DESIGN BOUTIQUE?
We are a design boutique because everything we do is one of a kind. We are not in the business of creating cookie cutter templates to sell to the masses. We do what we do because we are passionate about the art of design. We understand the importance of creating a consistent and fluid brand image throughout a company's peripheral materials. In order for us to do that effectively, we take the time to consult with our clients before we begin on a project to truly understand, or if not already defined by the customer, clearly detail what the vision of the business is all about at the core. Creating customized brands for small and up and coming businesses that connect with their customers on the deepest levels is what absolutely makes us tick!
WHAT SEPARATES THE CREATIVE SUITE FROM ALL THE OTHER BRANDING AND DESIGN COMPANIES OUT THERE?
In reality, no matter how smart you are or how great your product or service is, the consumer first judges you and your company based on their perception and first impression of the brand image, and many times they've already said no in their mind before the first word ever comes out of your mouth. Creating a quality brand image traditionally costs THOUSANDS of dollars, and when it comes to getting logos, business cards, letterhead, envelopes, company website, brochures, etc etc etc, designed and printed, many self-employed entrepreneurs or small businesses simply do not have the money to spend when many times, they are already pressing pennies together just to stay afloat.
The Creative Suite is the design firm that champions the underdog in business; the hard working start-ups, self-employed individuals and small business entrepreneurs who are the backbone of our economy. We level the playing field and for the first time, give the little guys a fair shot at knocking Goliath off his throne. The Creative Suite is the branding and design firm that provides enterprise level quality at a price point that start-ups, self-employed individuals and small business entrepreneurs can afford.
HOW DOES THE CREATIVE SUITE OFFER SUCH HIGH QUALITY BRANDING AND DESIGN SERVICES AT PRICE POINTS THAT SMALL BUSINESSES CAN AFFORD?
With the level of quality that we provide in our branding and design services, its just a fact that we absolutely would not be able to survive if we set our everyday pricing at levels that every small business owner could afford. However, we still have a huge commitment to this niche. With this in mind, we came up with an exclusive program that allows a select group of start-ups, self-employed individuals and small business entreprenuers who apply and are approved the ability to keep our design firm on retainer the same way that major Fortune 500 corporations have major design firms on retainer to constantly craft their brand image. Through this ground-breaking pilot program, The Creative Suite gives the underdog the ultimate game changer by allowing small businesses who normally could not afford our services to, in effect, retain The Creative Suite as their dedicated design firm. In other words, we become the dedicated design division for you and your company. Never has the small business owner had an opportunity to access enterprise level branding and design work at price points that are literally at a 50-60% discount.
Now obviously, we are making a huge long-term investment in the small businesses and individuals that we choose to allow into this program, so we absolutely do not work with everyone. The program is highly selective and after application and interview, we only approve a certain number of individuals to participate in this exclusive program that we have coined the "Small Business JumpStart". Though we are making a huge up front investment into these individuals and businesses, we believe that it is worth it, because with our help it is our hope that one day these small businesses will become big businesses, and we hope to develop long term business relationships every step of the way. We want to be the design firm that believed in the little guy when no one else would, and to us, that makes sense...and dollars.
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